A brand is a name, image, logo, slogan, jingle or a combination of such that consumers associate with a specific company or product by immediately recognising the image or logo of the company to which it belongs. A brand is also a promise of sorts to consumers of a superior product. A strong brand invokes a [...]
Understanding Search Engine Optimization (SEO)
SEO or Search Engine Optimization is the practice of optimizing a website for the purpose of increasing its traffic by getting ranked better in search engines such as Google and Yahoo. The majority of traffic to a website is driven by search engines. Typically the higher a website is ranked the more traffic it receives. [...]
Google Analytics is a free and very powerful tool, which monitors your website’s activity. Even though there are many website monitoring programs on the market, Google Analytics is one of the most popular tools for analyzing traffic flow to your website. It measures how successful your website is by collecting and analyzing information on all aspects [...]
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