Google Analytics is a free and very powerful tool, which monitors your website’s activity. Even though there are many website monitoring programs on the market, Google Analytics is one of the most popular tools for analyzing traffic flow to your website. It measures how successful your website is by collecting and analyzing information on all aspects of your website’s traffic, including how visitors explore your website. For example, how many visitors come to your site and where they come from, what pages they visit, the amount of time they spend on your site and how they exit. Google Analytics is highly customizable and has the ability to show traffic activity on your website in real time. It gives you up-to-the-minute information about who is visiting your website, what they are looking for and how they found you. It also has the ability to compare traffic from different time periods and charts them immediately.
Google Analytics can be customized to track geographical data, meaning, you can see the exact location of your visitors, including city and country and the fluctuation of their use of your website. For example, you can track what percentage of traffic came from a certain location last month and if those numbers increased or decreased a day, a week or a month later. This of course is very useful information because let’s say you’re targeting Chicago for a specific campaign, but most of your visitors are coming from Ottawa, you can then adjust your marketing and advertising strategy to affect this discrepancy.
You can also setup conversion goals within the program to see how well your website is doing in certain locations. Conversion is a term used to tell how many visitors to your site actually buy your products and services. For many businesses this feature is extremely valuable because it means that you can adjust your promotions based on how they are performing geographically.
Another great feature of Google Analytics is the bounce rate. This tells you the percentage of visitors that come to your website and leave without visiting another page or going any deeper into your site. A high bounce rate tells you that the person visiting your website does not find the entrance page particularly relevant. Your website’s bounce rate should be closely monitored and kept as low as possible.
We’ve only discussed a few of the very powerful features Google Analytics has to offer and how it can improve your website. We will elaborate more on this subject in future blogs.
The average website owner may only utilizes certain aspects of Google Analytics, but if you want to maximize the benefits of this program you may want to consider hiring an SEO expert. An SEO professional can help you setup goals within Google Analytics to track and properly focus your marketing to ensure conversion.
There are so many aspects of running a business to focus on, therefore, it’s recommended that small businesses and entrepreneurs consider outsourcing this particular aspect to maximize their efforts and leverage their time.
To add Google Analytics to your site, check out this Essential SEO Package.
How are you using your Google Analytics? Let us know.